Seeing Isetan Shinjuku as a rival is indeed Stripe-like. You sure went there, Mr. Onishi! Gusts of wind are picking up in the industry.There are some individuals who retired from Isetan Mitsukoshi and switched sides to Stripes and maybe due to that both companies have a similar frame. It would be nice if they were friendly rivals, but if they’re blinded by their rivalries, they’ll fail to see a bigger fish waiting to strike. Wishing both companies all the luck.

I’m looking forward very much for the upcoming brand because Japan's high prestige cosmetic brands are always worth paying attention to. Consumers in major Chinese cities are more tolerant and accepting towards new brands. A cosmetic brand that has quality will likely attract the attentions of people who like fashion. Many products that Chinese KOLs want to brag on the net are likely to come forward.

Rather than concentrating its strategical aims in China, Acadia Group is in a critical state of closing it’s UK stores and survival for the future.

Co-creationing is easier for brands to create pieces that are hard to replicate. Associating someone familiar or unique brings together a connection between the audience; indicating the same sense of values people can relate to and opening new opportunities for different industries. The audience is a participant in these collaborations and they influence the flow of what’s next and the social change it creates.