meeco? What in the world is a meeco? Looking closely its a lineup of only high end cosmetic brands. But of course this is purposefully arranged by Mitsukoshi Isetan. However when I look at the IR, the arrival of the announcement hasn’t been made. Is that possible? What on earth is this site? Moreover, you can already order the items. When asking related personnels in Isetan, they weren’t aware of the site’s existence. Is this a new launching method? The mystery invokes yet another mystery and the content is rather interesting .... We need more explanation, Isetan Mitsukoshi.

I’m looking forward very much for the upcoming brand because Japan's high prestige cosmetic brands are always worth paying attention to. Consumers in major Chinese cities are more tolerant and accepting towards new brands. A cosmetic brand that has quality will likely attract the attentions of people who like fashion. Many products that Chinese KOLs want to brag on the net are likely to come forward.

Rather than concentrating its strategical aims in China, Acadia Group is in a critical state of closing it’s UK stores and survival for the future.

Co-creationing is easier for brands to create pieces that are hard to replicate. Associating someone familiar or unique brings together a connection between the audience; indicating the same sense of values people can relate to and opening new opportunities for different industries. The audience is a participant in these collaborations and they influence the flow of what’s next and the social change it creates.