It seems that LANVIN as a brand is straying off course. Highly acclaimed women’s designer Alber Elbaz contract with the brand ended in 2015 and right after, Bouchra Jarrar at the helm left last year in July. Olivier Lapidus who was appointed soon after, was dismissed this year on March 23. What exactly is going on at LANVIN?
Chinese conglomerate private investment company, Fosun International Limited acquired the brand from Taiwan-based media magnate, Shaw-Lan Wang Feb. 22 this year. This is probably a small setback in the company that should be resolved sooner or later, however it doesn’t seem to be the case with its disarray and aims. The 129 year old French Maison is in a crisis. Will a savior appear?