Research shows that home is where we create life-long habits. IKEA want to explore how homes can better enable active lifestyles, working in collaboration with adidas, the creator sports brand. The partnership will bring together designers from both companies to exchange knowledge, insights and ideas to imagine ways to make working out at home easier.
“Home is where we create life-long habits. Teaming up with adidas, we want to understand what wellness means to different people, and what role their living spaces play in this. By doing so, we can create homes that are better designed to enable better habits and more active living”, says Marcus Engman, Head of Design at IKEA of Sweden.