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US|Kate Hudson Partners with New York & Company: Soho Jeans and Her Very Own Ready-To-Wear Line

Sep 5, 2018.Stephanie WuNew York, US
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On August 22nd, omni-channel for women’s fashion retail, New York & Company, Inc. announced a partnership with American actress Kate Hudson to further expand its success in developing high-profile collaborations. The award-winning actress, best-selling author and globally-successful businesswomen has signed a deal with New York & Company to be the Brand Ambassador of its "Soho Jeans" collection appearing August 30th, and will also partner with the Company to develop her own ready-to-wear fashion line that’s slated to launch in March 2019.
New York & Company, Inc. first incorporated in 1918, operates over 400 retail and outlet locations nationwide while also growing a substantial eCommerce business. It’s Soho Jeans collection represents significant percentage of the Company's annual sales and includes an extensive assortment of denim that is designed to "fit everyone".