New Balance Japan Co., Ltd. announced on March 25 that Shinichi Kubota (51) will be appointed President and Representative Director. President Kubota joined the company in 1991 and has been engaged in product planning and marketing. In 2016, he became Vice President of New Balance Athletic Inc. in the United States, and has led the lifestyle business of "New Balance" globally. "I am very excited to be involved in the management of New Balance Japan as a new chapter of becoming one of the top three athletic brands in the world." says President Kubota.