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Global | Coach Announces Michael B. Jordan as the First Face of the Brand’s Menswear

Sep 26, 2018.Stephanie WuNew York, US
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Coach announces actor and producer Michael B. Jordan as the first global face of the Coach menswear. His partnership includes global advertising campaigns for men's ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season. The partnership will also include special design projects with Creative Director Stuart Vevers and philanthropic endeavors with the Coach Foundation.
Founded in New York more than 75 years ago, Coach began as a men's accessories brand and has built its reputation on leather innovation and craftsmanship.
"I'm honored to be joining the Coach family and have so much respect for Stuart Vevers' vision," said Jordan. "I'm looking forward to jumping into the creative process and exploring fashion through a different lens."