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US|K-Beauty Brand 「Saranghae」 Launches North America's First Branded Beauty Fridge

Dec 4, 2018.Stephanie WuTokyo, JP
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courtesy of Saranghae official site

Beauty aficionados are well aware of some of the zany products to hit the beauty market over the last decade but today, K-beauty inspired brand Saranghae (which means “I love you” in Korean) launched their beauty fridge on Nov. 20. Yes, a fridge for storing your beauty products at the temperatures to reduce inflammation and swelling in your beauty routine.

courtesy of Saranghae official site

Although there are a handful of manufacturers in Asia marketing mini-fridges for beauty, this is the first time a beauty brand has launched their own branded fridge in North America.  

To top it off, Saranghae has announced that they are giving away their “Blue Moon Beauty Fridge” (originally retails US$79) for FREE with a purchase of their 5-Step Membership Bundle.

"There are real benefits to experiencing skincare products at a specific temperature range. And no, it's not about keeping products fresh, although it does help. It's really about creating a new experience,” as Leslie Iddison, director of Saranghae customer experience explains. "At our core, Saranghae is a beauty experience company. Not only do we innovate with new ingredients but we're constantly looking to find new ways to deliver unique experiences. Our Initial feedback has been insane. The demand was so high, we had to close out our pre-order list in four hours."

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