Marc Jacobs beauty announces Russian model and actress, Irina Shayk as the newest face of the brand for 2019. Irina will be making a personal appearance at Sephora in Moscow, Russia on January 26 for the campaign. This is the first official image of the campaign featuring Irina, shot by David Sims with creative direction by Katie Grand, Editor-in-chief of Love Magazine.
Irina joins iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, Kaia Gerber, Adwoa Aboah, and Lila Moss, who have been serving as faces of the brand.
In the lead campaign image, Irina is wearing the eye-conic multi-finish eyeshadow palette in 730 frivoluxe, a longwearing eyeshadow palette of “chilled greige and violet” shades in fashion finishes – velvet, satin, silk, and lame. The highliner matte gel eye crayon in 55 mist me & 63 (grape) vine that’s matte lilac and dark purple shades of this malleable formula that glides on smoothly to line, define, smoke, smudge or layer, a velvet noir major volume mascara and o!mega bronze perfect tan in 104 tan-tastic bronzer for a radiant-matte finish.