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Japan|New Organic Haircare Styling Brand, “mm” Co-created By Japanese Female Hairdressers

Sep 28, 2018.Stephanie WuTokyo, JP
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From the left: NEUTRAL DOOR Art Director, Akiko Otsubo / MINX Ginza store manager, Akane Koike / Un ami omotesando Top stylist ,Kanako Tsumura / Cocoon stylist, Kikkawa Miwa

An all new botanical hair care styling brand,"mm (millimeter)" created by Japanese female hairdressers from popular Tokyo salons: Un ami, GARDEN, MINX, and Cocoon are releasing the first 3 products out of the 8 range from November 7, 2018 named "Oil", "Cream" and "Butter".

In our 20s, most people use waxes and hair spray products for a solid clean look that emphasizes on setting power. Our hair and skin age as we grow older, and concerns regarding skin sensitivity, ingredients, health, even textures for styling such as tackiness are becoming components that we tend to stay away from. In the recent years, the industry is becoming more aware of consumer needs creating more products that are naturally derived; seeing an increase as well in leave-in treatments becoming popular. "mm" was created from the voices directly from the clients of hairdressers and has combined naturally derived beauty ingredients that are 90% botanical and organic, non-tacky, and combines hair care and styling in a light essential oil aroma. Since the products are almost all natural, the formula can be also used on the body as a moisturizer.

For the first lineup, the product "oil" is a heat protectant moisturizer, while "cream" is a leave-in treatment that deals with stubborn hair flyaways and lastly "butter", has a thick consistency akin to hair wax with a higher SPF. All three items will be salon exclusives sold in Japan only.

mm Butter SPF 15 PA+ (Salon Exclusive)
Price: 2,500 yen (excl. tax)
Capacity: 30 g
Release: November 07, 2018

mm cream (Salon Exclusive)
Price: 3,200 yen (excl. tax)
Capacity: 80 mL
Release: November 07, 2018

mm oil (Salon Exclusive)
Price: 3,800 yen (excl. tax)
Capacity: 80 mL
Release: November 07, 2018

 

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