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USA|Paris Hilton is Back With a New Fragrance

Jul 17, 2018.Stephanie WuAtlantic City, US
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Paris Hilton announces the launch of her 24th fragrance, PLATINUM RUSH that’s available for pre-sale exclusively on on July 16 prior to its official launch at Perfumania stores nationwide on July 17.
Hilton celebrated the release of her newest fragrance at an exclusive debut and DJ appearance at The Pool After Dark at Harrah's Atlantic City. Attended by thousands of guests, the pre-launch celebration marked Hilton's final US DJ engagement prior to her European Platinum Rush Tour kicking off in Ibiza.

Platinum; the universal symbol of true love, rarity and strength, is the inspiration behind Hilton's newest fragrance and the sparkling Floral-Fruity fragrance reflects Hilton's passion for sharing "the rush" of love.

Eau de Parfum
3.4 oz. / 100 mL   $US65
1.0 oz. / 30mL      $US36