As early as 1996, Japanese movie star Kimura Takuya filmed a lipstick advertisement for the Japanese cosmetics company Kanebo, which normally yearly sold 3 million products but in just two months with Kimura Takuya’s advert sold 500,000 pieces.
Image from “Shu Uemura” Official Weibo
The singer and actor, Wang Yibo became the global brand ambassador of Shu Uemura in January this year. At the same time, he launched a Shu Uemura eyeshadow palette together with the brand.
Image “Lancome” Official Weibo
Wang Junkai, who is a singer and actor as well as the leader of a popular boy group, TFBOYS in China, took over as a cosmetic and perfume ambassador of LANCOME in January 2018. In the same month, "Wang Junkai’s Personally Selected New Year's Limited Gift Set" was sold out in just a few minutes after the release.
Image from “Maybelline New York” Official Weibo
William Chan, who is active in China as an actor and singer from Hong Kong, became an ambassador in December 2016 as Asia Pacific region’s Maybelline New York. In the same month they released a lipstick called "William Chang Color (R 09)" selling out in 20 seconds just when it released in Tmall, with a sales record high for the brand breaking the sold out record of 2 hours.
Image from “Guerlain” Official Weibo
Chinese popular actor Yang Yang became the domestic ambassador of Guerlain in March 2016. In September 2016, Guerlain opened a flagship shop in Tmall, selling their "kisskiss lip" which he promoted his “Yang Yang Color (344)” welling out on the same day and exceeded a sales of 1 million yuan (about US$ 148,260*).
*1 USD = 6.74433 CNY (As of Feb.8, 2019)