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US|Kat Von D Beauty’s Lolita Liquid Lipstick Sold Once Every Minute Worldwide, Now Launches Lolita Collection

Dec 17, 2018.Stephanie WuTokyo, JP
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Long wear. High pigment. Cruelty Free Vegan. Kat Von D Beauty is introducing its Lolita Capsule Collection just in time for the holidays. The collection is based on the original “Everlasting Liquid Lipstick” shade in “Lolita” that sparked a frenzy in 2015 with its iconic chestnut rose shade that flatters all complexions. Up until now, the lipstick is sold once every minute around the world. The series features an eyeshadow palette, liquid eyeliner and liquid lipstick.

Lolita Eyeshadow Palette (US$39) – the 8 high-pigment, blendable matte shades in this palette were inspired by Lolita's rosy tones, with each shade name reflecting the brand's Latin heritage. Of course, the palette wouldn't be complete without the original Lolita eyeshadow.

Everlasting Glimmer Veil Liquid Lipstick in Lolita (US$22) – This rich, glimmery-not-gritty formula combines the same long-wear, weightless innovation behind Everlasting Liquid Lipstick with a multi-dimensional liquid-crystal glitter finish, available for the first time in the Lolita shade.

Lastly, the Ink Well Long-Wear Matte Eyeliner in Lolita (US$20) the brand’s matte eyeliner is now available in Lolita. The formula offers 24-hour wear waterproof, transfer-proof, and smudge-proof performance with an ultra-precise tip.

Kat Von D Beauty Lolita Collection are available online at,, and in stores at Sephora.