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Japan | SHISEIDO Launches “Defend and Regenerate” Special 2 Day Event

Feb 1, 2019.Xueqing DingTokyo, JP
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The Japanese cosmetics group, Shiseido's namesake brand, SHISEIDO currently is available in 85 countries around the world and in 2019, SHISEIDO’s new skincare method "DEFEND & REGENERATE" (D&R) events will be held in 7 major cities in Japan. The "SHISEIDO D&R Beauty House" event will be held in Tokyo, Osaka, Hiroshima, Fukuoka, Nagoya, Sendai, and Sapporo starting Feb. 2. The event is mainly for guests to experience their "D&R" skin care method, products, and branding.

The products of this event center include the popular red bottle serum, ULTIMUNE of SHISEIDO, as well as the moisturizing cream Essential Energy, whitening cream White Lucent (new release), anti-aging cream Benefiance (new release). Not only can you try all the skin care products at the event, but also receive samples while using their special skin condition scanner device. Based on the data, you not only receive a professional’s advice on  skincare, but also a petit flower bouquet based on your skin condition. To commemorate the release of the new concept, the brand also invited actresses and models Ayaka Miyoshi and Loveli featured in a special film called "The Power of D&R", which screened online on Jan. 28.

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