TERRITOIRE has initiated its trial sales since autumn and winter of 2018, now with 38 items available. The brand started its EC retail on the the company's site PAL CLOSET but also on ZOZOTOWN since Nov. 15. If you input “room wear”, “pajama”, or “lounge wear” on ZOZOTOWN’s search engine, the number of items come out are as little as 8 pages, and paying attention to the fact that many of the price ranges from 8000 yen to 12000 yen. Many women in Japan are conscious of their loungewear, owning a number of them. With this in mind, the brand has created a affordable price range that can also easily be bought as a gift.
Besides the current range of pajamas, dresses, cardigans, etc., in the spring and summer of 2019, intimates such as bra tops, camisoles, short pants will become an addition. The designs sticks to functionality, and the fabrics use silk proteins using an anti-odor treatment. Each item down to the socks comes in an organza drawstring packaging. Currently available only on said ECs, however is in process in creating physical stores in the future.