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China|Sephora China’s Top 10 Best Selling Products, J-Beauty Not Yet Making its Mark

Jan 22, 2019.Siqi DaiTokyo, JP
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Courtesy of Sephora’s Official Site

Since last year, French multinational chain cosmetics specialty, Sephora began its newly developed omni-channel concept, "My Beauty Power Turn It On" in China and is strengthening sales not only online but also through SNS. According to the sales ranking on their official EC, Sephora’s private brand "SEPHORA Collection" is ranked first and three items are ranked in the top 10. Three products from DIOR also made it into the ranks showing just how popular it is in China. European and US brand such as ESTEE LAUDER placed second, followed by MAKE UP FOR EVER in third. Not a single Japanese brand has made it into the ranking.

1st: "SEPHORA COLLECTION" SEPHORA TRIPLE ACTION CLEANSING WATER FACE & EYES
2nd: "ESTEE LAUDER" Pure Colour Envy Sheer Matte Lipstick
3rd: "MAKE UP FOREVER" Mist & Fix
4th: "DIOR" Rouge Dior Couture Colour - Matte
5th: "SEPHORA COLLECTION" SEPHORA CREAM LIP STAIN
6th: "DIOR" Dior Addict Lacquer Stick
7th: "CLINIQUE" Cheek Pop
8th: "CAUDALIE" EAU DE RAISIN BIO (limited edition)
9th: "DIOR" Rouge Dior Couture Colour - Satin
10th: "SEPHORA COLLECTION" LEMON SEED BRIGHTENING TONE-UP CREAM 50ml

* Based on the survey period: 1 week from January 14, 2019

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