“istyle Inc.” which operates "@ cosme" will open a cosmetology zone, "@ cosme J Beauty Park" in Seoul, Korea ‘Shilla Duty Free Main Store’ in June this year. This is the company’s first expansion in Korea. "@ Cosme J Beauty Park" has a wide range of Japanese cosmetics that aims to create the demand of the growing worldwide popularity of Japanese cosmetics.
Other than the existing Seoul Shilla Duty Free Main Store, plans to establish three more shop fronts in Korea which well underway. Shilla duty free shop is one of the world's leading duty free shops boasting its sales of US$ 3,650 million (FY 2017). They have five stores in Korea (three roadside shops, two at the airport) and five overseas stores (three roadside shops, two stores in the airport). 68% of the customers that make up its composition are Chinese and cosmetics duty free shops are running in all three major Asian hubs as its only business operator in Incheon International Airport (Korea), Changi International Airport (Singapore), Hong Kong International Airport (China, Hong Kong Special Administrative Region).