Jo Malone CBE (Commander of the British Empire) announced on September 4th the debut of her very own fragrance, Jo by Jo Loves. The latest addition ties two of her favourite things - her signature color red via a bold glass bottle, and grapefruit, her most cherished ingredient.
Malone established Jo Loves in 2011 after having sold Jo Malone London to the Estée Lauder Companies in 2006. Opening her flagship store in London, her brand is also sold at select SpaceNK stores and is also available in the U.S. at the official site, Sephora.com, and select Sephora stores.
"Over the last 25 years, I have created fragrances for many reasons, but this one, I created for myself," said Jo Malone. "Grapefruit has always been my calling card and a source of inspiration -- from the first bottle I smelled in Paris over 30 years ago, to the treasured moments of building my first business and the adventures it brought with it."
Jo by Jo Loves is available in 50mL for 105 USD / 70 GBP and 100mL for 175 USD / 115 GBP at JoLoves.com, in-store at the Jo Loves Flagship in London and in select Space NK stores.