BIRKENSTOCK and RICK OWENS joined hands and announced it’s collection of thirteen sandal designs. "Arizona", "Madrid", and "Boston", classics of BIRKENSTOCK, were subjected to four different materials in army felt, suede, full grain leather, and long hair cowhide. Along with the sandals, three variations of socks have also made an appearance and from April 17, sales began on the official online store of BIRKENSTOCK.
In keeping with this collaboration, a movable retail space was created using cargo mobile freight containers called BIRKENSTOCK BOX appearing in front of the RICK OWENS store in Los Angeles from April 18th to 21st. The BIRKENSTOCK BOX pop-up store travels globally through carefully selected stores and the atmosphere is different because it is developed based on the interior concept of each partner and product proposal. The interior of the freight containers was handled by Rick Owens who incorporated elements from his retail store in New York.