IKEA collaborated with Savile Row Tailor, William Hunt and released a limited suit collection using IKEA textiles. Using four types of textiles: SOFIA, ROSENRIPS, NEDJA, KUNGSLILJA which are actually used in the furnitures for sofas and bed products. For a limited time from April 30th to May 30th, participants can fill out a "personality test" as a new campaign in winning one of the suits. In addition to what you have in personality tests, questions such as “Do you use fabrics to express your personality at home?". The results from the tests / survey showed that about a quarter of those who live in the UK lack confidence in expressing their likeness in their interiors. As people relate fashion to expressing one’s personality, the suits are meant to present an idea of IKEA's bold and colorful textiles as also another way of encouraging people to play with fabrics in living spaces.
Online application page: https: //www.ikea.com/gb/en/ikea/threepiecesuit/
* For campaign purposes only for residents of the UK, 18 years of age or older