Shu Uemura’s new liquid foundation "Unlimited Lasting Fluid" (24 colors SPF 24 PA ++ + 5400 yen + tax each) is hitting stores on Feb. 20. The new foundation has 24 shades that focuses on three points: diverse colour variations, light-weight, and long lasting. The surprising light and smooth formula evenly covers the skin in a thin film barrier. The shades have been selected to suit Asian women of all skin tones through the research of over 3000 women from all over Asia. The rich colour variations almost seemed custom made.