China｜Taking a Stance: Removal of Dolce & Gabbana Products From Chinese ECs, Lane Crawford, Net-A-Porter
Due to Dolce & Gabbana’s founder Stefano Gabbana's insulting responses towards China on his Instagram message, the Shanghai runway #DGTheGreatShow, which was scheduled that day was abruptly canceled. It’s controversial commercial videos lit a fire among netizens in China and the brand is reaping what it sowed in a fatal blow. The incident caused EC groups in mainland China to collectively remove all products related to Dolce & Gabbana, including Tmall, JD.com, Suning.com, even leading luxury site Secoo.com, and other leading EC. In addition, Hong Kong’s Lane Crawford Group also announced that all products from Dolce & Gabbana will be removed from China, Hong Kong, and its online stores. Lane Crawford’s CEO said that after the incident, it has begun to receive return requests from guests, which will have a lasting impact on Lane Crawford’s business. In addition, Net-A-Porter, an international luxury e-commerce company under the YOOX Net-A-Porter Group, also announced the removal of Dolce & Gabbana sales in China. The luxury EC company Farfetch now also shows zero items from Dolce & Gabbana on the online store in China.
The ban on Dolce & Gabbana by Chinese e-commerce and international e-commerce collectives means that only the offline stores are sold in China. So far, brand men's, women's, children's wear and accessories have 58 stores in mainland China and Hong Kong and Macau. Designers have said that China is one of the important markets for brands. But this time in the conversation between Stefano Gabbana and other netizens, he once said: "Even without you (the Chinese market) we’ll do fine." Dolce & Gabbana will lose its market in China and its future, bleak.