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China|Yohji Yamamoto Opens Official EC in China

Jan 21, 2019.Siqi DaiBeijing, CN
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Yohji Yamamoto opened its official EC "THE SHOP Yohji Yamamoto" in China on Jan.17 with Taiwanese superstar, Jay Chou appointed as the ambassador. On the EC, the sub brand under Yohji called "S'YTE" is an internet exclusive that debuted in Sept. 2011 designed by Yohji’s creative team.

The EC site includes brands S'YTE, Ground Y, Y’s, Yohji Yamamoto Produce, Yohji Yamamoto + noir, Discord Yohji Yamamoto, LIMI feu and other brands under Yohji Yamamoto. Yohji Yamamoto also recently opened their official "WeChat" account, Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent.

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