The emphasis here is Nanjing East Road Brand Center’s biggest feature on the interactive space. The interior design and the XL electronic screen in the observation area on the 1st and 2nd floor make you feel like as if you’re inside a stadium. The multifunctional 4D training area in the store can be switched to three different sports scenes: basketball, soccer, and fitness room. Professional trainers are invited to introduce various training courses both for beginners and advanced. In the "RUN LAB" corner, visitors can experience the “marine preservation” theme through a special running machine “RUN GENIE” to sample and find suitable running shoes individually.