MCM Announces First Denim Collection Prior to Release at Isetan Shinjuku
MCM from Munich, Germany is opening pop-up, BLUE SALON at Isetan Shinjuku store from May 30th to June 5th. Although denim is a pretty standard material to work with, MCM for the first time working with denim, will also be the first in the world at this popup.
The denims are hand made and crafted in Okayama prefecture, Kurashiki city, Kojima. Quilted "M" motifs and pyramid studs of silver were embellished and finished in the way unique to MCM. The feel and texture of the bags are soft but not too stiff with ‘Limited Edition’ tags sewn inside.
In addition to bags, T shirts, sweats, other curated assortments were designed with decorated denim patchworks and studs in lined to the MCM logo. Both T-shirts and sweat are unisex oversized for a relaxed silhouette. T-shirts are sold at 49,000 yen and sweats are sold for 64,000 yen.