Mrs. Tu Hongyan, Chairman of Wansil Group, interviewed at the press conference
The core of this alliance is to provide Wensil’s self-developed silk-making IATRT technology for the brands of the LVMH Group. The technology effectively solves the problem of colour unevenness when transferring on the front and back of the silks and to express the complexity of print patterns used by hand painting on silk. The agreement also states that the use of this technology will be labeled with "Wensli's IART Technology Production” by all major brands of the LVMH Group.
As the world's largest producer of silk, China supplies over 90% of world demand. However, due to issues with weak branding and old technology, most silk producers in China are earning the lowest of income and were considered as the bottom of the value chain in global standards for a long time. This cooperation is a historical leap forward for Chinese silk companies. Entering the international luxury market with the high-end technological innovations, the first batch of new products bearing the IATRT logo are set to be released in the global market in the beginning of 2019.