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China | LVMH Group Working with China Silk Maker

Sep 26, 2018.Xueqing DingHan Zhou, China
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French luxury group Louis Vuitton Moet Hennessy (LVMH) has finalized it’s contract to work with Hangzhou-based silk producer, Wensli in silk productions. In China, the LVMH group is regarded as a major catch in partnerships, and by signing this agreement will create new values by mutually leveraging the advantages of both companies in various aspects such as branding, distribution channels, technology and human resources.

Wensli Group was founded in 1975, has ownership of more than 30 companies and shareholding. Of all Chinese silk makers, Wensli is the only recognized national technology centre that owns a large number of high-tech enterprises under its affiliation.

Mr. Jean-Baptiste Voisin (right) in charge of the LVMH group Metiers d Art signs a contract with all the staff in charge

Mrs. Tu Hongyan, Chairman of Wansil Group, interviewed at the press conference

The core of this alliance is to provide Wensil’s self-developed silk-making IATRT technology for the brands of the LVMH Group. The technology effectively solves the problem of colour unevenness when transferring on the front and back of the silks and to express the complexity of print patterns used by hand painting on silk. The agreement also states that the use of this technology will be labeled with "Wensli's IART Technology Production” by all major brands of the LVMH Group.

As the world's largest producer of silk, China supplies over 90% of world demand. However, due to issues with weak branding and old technology, most silk producers in China are earning the lowest of income and were considered as the bottom of the value chain in global standards for a long time. This cooperation is a historical leap forward for Chinese silk companies. Entering the international luxury market with the high-end technological innovations, the first batch of new products bearing the IATRT logo are set to be released in the global market in the beginning of 2019.

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