POLA Strengthens its Channels in Asia, Expanding Network in Greater China
POLA Corporation is strengthening their investment in the Asia region. Marking China as a priority, they opened their counters in department stores in Beijing, Hangzhou, Hong Kong, and Shanghai in April this year. They aim to expand their store numbers overseas from 35 to 90 by 2020 whereby also expanding their store networks reaching luxury malls and duty-free shops in the future. In order to elevate the convenience for overseas buyers, they plan to establish a position in the overseas high prestige market. The overall business seems to be doing well and has achieved stability from last year’s first profits.