Louis Vuitton launched their men's collection pop up in Harajuku, Tokyo from Jan. 10 to 31, 2019. This event specifically commemorates new menswear designer, Virgil Abloh's 2019 spring and summer debut. New York also launched the pop up on the same day.
The pop up is housed in an all-glass, enclosed building with a distinctive rainbow-colored logo and letter motif on the exteriors. Upon entering the store, a giant rainbowman statue of up to 8 meters across the 2nd floor is present. The combination of installation and clothes shows Abloh’s inspiration from ‘The Wizard of Oz’, with pictures of Dorothy on jackets and shirts printed with the famed yellow brick road. Interactive electronic screens and camera are scattered throughout the space.
Louis Vuitton Men's SS19 Pop-Up Store
Address: 6-35-6, Jingumae, Shibuya-ku
Photo credit: ©LOUIS VUITTON / DAICI ANO