Brand New
  • share with weibo

Japan|Sacai x Polaroid: The Revival of SX-70 After 46 Years

Oct 30, 2018.Moeko NabekuraTokyo, JP
  • share with weibo

Sacai and Polaroid Originals have teamed up to launch their limited time model on Oct.27, "sacai × Polaroid Originals SX-70".

The iconic SX - 70 model was first released in 1972, as the first instant SLR camera on the scene, reputably for being the most compact out of all polaroids and a model loved from all over the world. This is the first time after 46 years that it’s made its comeback ever since it ceased productions. Sacai known for combining material elements, giving the camera a hybrid between vintage-modernity using chrome with brown leather or black with black leather with a minimal Sacai branding. The instant camera is available in blue and red priced at 110,000 yen (approx. US$ 981*) excluding tax. The camera is sold in Japan at Sacai Aoyama and Futago Tamagawa Tsuya appliance stores. In addition, the Sacai Aoyama store will be holding a polaroid photography exhibition.