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Korea|Sulwhasoo Exhibition 2018: 'FORTUNE LAND -- Gold Leaf'

Oct 30, 2018.Stephanie WuTokyo, JP
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From Oct. 16 until Dec. 14, Korean luxury beauty brand, Sulwhasoo is holding the “Fortune Land -- Gold leaf” exhibition at the Headquarters of Amorepacific Group in Yongsan.

Marking its 12th exhibition this year, Sulwhasoo launched an ongoing global campaign ‘Beauty from Your Culture’ since 2017 to preserve and celebrate the true beauty of Asian cultures that resonates across generations. The exhibition hall is reinvisioned into a oriental fantasy theme park presented in the theme of “Gold Leaf” with gold leaf tattoo trials, fortune cookies, cotton candy, art products, and even a carousel ride decked out in different varieties of gold-leaf patterns. Visitors can experience various activities and enjoy artworks by local artists to go beyond the simple appreciation a traditional exhibition.

In addition, the two best-selling products from Sulwhasoo: First Care Activating Serum EX and Perfecting Cushion, will be packaged in a limited edition kit available at the exhibit and is released in Korea, China, Singapore, Malaysia, Thailand and Indonesia. Parts of the proceeds will be donated to the designated countries for the purpose of preserving their cultural heritage.


<FORTUNE LAND -- Gold leaf> Exhibition
Period: Oct.16 2018 (Tues.) - Dec. 14 2018 (Fri.)
Time: 10am - 6pm
Location: 1F Headquarters of Amorepacific Group in Yongsan (100, Hangang-daero, Yongsan-gu, Seoul)

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