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Japan|Japanese Fashion Brand, “Snidel” Second Time Collaboration with Legendary British Rock Band, “Queen”

Mar 1, 2019.Kaho ItoTokyo, JP
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Japanese apparel brand, SNIDEL established by mash style laboratory Inc. is releasing their second round collection with British legendary rock band, QUEEN which will be available at participating retail stores and official online stores nationwide on Mar. 1. Their first collaboration commemorated the band based film’s huge success, Bohemian Rhapsody last November. Word travelled on social media and as soon as it was released, items sold out immediately.

Left to Right: T-Shirt 7,000 yen / Dress 12,000 yen / Skirt 17,000 yen

The line-up includes T-shirts with bold graphics, a total of 8 pieces including a fitted, flared knit dress and denim skirt containing printed with the band’s name. Every item combines street culture and elegance, becoming a new design that combines aesthetics to Queen’s likeness, proposed by Snidel in their unique styling unbound by the mold.  

Legendary UK rock band, QUEEN debuted in 1973 producing a number of hit songs that still resonates today. The flim Bohemian Rhapsody, depicts the life of vocalist Freddie Mercury, was a tremendous hit in Japan and ever since the movie’s release last year, their songs have become a long-running hit. At the 91st Academy Awards announced the other day, Rami Malek who played Freddie, was awarded this being the 4th time as an award leading actor.