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Japan|2018 First Half: Top 10 News ⑨ Sometimes We Need a Little Advice from the “Shiitake Fortune-teller”

Jul 17, 2018.Minoru MamiTokyo, JP
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Illustration:tarout (C) 2018 Conde Nast Japan. All rights reserved.

VOGUEGIRL from 2014 had started the column, “Shiitake Fortunes” and remains more popular than ever. It’s your average dose on horoscope reading yet it publishes daily on twitter and women flock to read keeping their aspirations and hopes alive. Conde Nast who manages this knows that that can no longer ignore this column and what’s more, is using this chance to publish fortune telling books by “Shiitake Fortunes”. Fashion doesn’t seem to be serving its purpose for Conde Nast but rather on divination! In the strange turn of events, it does have correlation to fashion as it does give advice on its somewhat philosophical aspects about colour coordinations. Users of social media or work in the fashion industry should take a closer look at the Shiitake Fortunes for, perhaps, the future.

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