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③Adult Women’s (50 to 70s) Expenditure Doubles that of Inbound Tourism Sales (Weekly Asahi Nov. 16 issue, advertisement page)

Nov 21, 2018.Ichiro KumegawaTokyo, JP
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The title in that day’s news article uses the word otona joshi (or mature woman) has a good ring to it when describing 50 to 70 year olds in comparison to the word jukusho which normally describes women in that age range, however is also a term to describe women in the porn industry. Indeed a better word choice. Although overseas tourists are “buying the craze”, women are “spending explosively”. The overseas tourist spending in Japan is 140,000 yen (average annual average purchase amount) × 30 million foreigners in the year of the visit = 4 trillion 200 billion yen. The figures is twice as much as 8 trillion yen; quite shocking and powerful. About 20% of the purchased fashion products and clothing equates to 1,800 billion yen. Producing products for otona joshi, is in fact easy said than done. A better alternative is to provide stylish work wear wardrobes for the growing number of top career women...just saying.

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