③Adult Women’s (50 to 70s) Expenditure Doubles that of Inbound Tourism Sales (Weekly Asahi Nov. 16 issue, advertisement page)
The title in that day’s news article uses the word otona joshi (or mature woman) has a good ring to it when describing 50 to 70 year olds in comparison to the word jukusho which normally describes women in that age range, however is also a term to describe women in the porn industry. Indeed a better word choice. Although overseas tourists are “buying the craze”, women are “spending explosively”. The overseas tourist spending in Japan is 140,000 yen (average annual average purchase amount) × 30 million foreigners in the year of the visit = 4 trillion 200 billion yen. The figures is twice as much as 8 trillion yen; quite shocking and powerful. About 20% of the purchased fashion products and clothing equates to 1,800 billion yen. Producing products for otona joshi, is in fact easy said than done. A better alternative is to provide stylish work wear wardrobes for the growing number of top career women...just saying.