Courtesy of Gucci Gang Music Video
In recent years, hip-hop has swept the Chinese nation and luxury brands are drawing collaboration one after another. Former member of Korean male idol group EXO, Kris Wu who is also the "Burberry" global ambassador, announced his song drop, "B. M." (Burberry Made) last November. The lyrics, "I'm burberry made" needless to say appeared in song. Seemed like wasn’t a waste of time to appoint him as global ambassador after all.
Courtesy of Burberry Official Instagram
In May this year, the song "Fendiman" was published by Jackson Wang who won the first place in the US pop chart and on the total list on the US iTunes. This is the first Chinese person to achieve this result. This kind of cooperative propaganda method works. The singer in turn achieves good results in breaking the album sales, while the brand succeeds in creating global propaganda power better than other advertising methods so far. After all, listening to the "Fendiman" that appears constantly in the song, sure is difficult to erase from the mind.
Courtesy of Official Music Video