Mitsukoshi Isetan’s private brand, "BPQC" announced the end of the brand by the spring and summer season of 2019. The brand was first established in 2000, with Murakamikaie in charge of the rebranding from 2014. Based on the concept of "good quality with good tastes", they offered a high-quality lifestyle products ranked number one. The abbreviation of the brand stems from French words: "Bon / Bonne (good)", "Prix (price)", "Qualite (quality)" and "Chic".
The homepage, Facebook, and Instagram of BPQC ends at the end of March. It’s said that remaining items can be purchased at Mitsukoshi Isetan online store even after April.