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Global|What’s the Number 1 Most Searched Fashion Brand on Google in 2018?

Dec 17, 2018.Xueqing DingTokyo, JP
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According to Google’s ranking of the most frequently searched fashion brands in 2018, it was neither the luxury brand GUCCI nor the high street brand Off-White, but the fast fashion brand Fashion Nova. This marketing of social networks such as Instagram alone in a short period of time is not only due to the amazing speed of updating more than 1000 new styles per week, but also the price is mostly defined in 2 digits. The LA based fashion styles created by Fashion Nova are mostly super-tight styles made of shiny materials, and the website models are almost all plus sized models or those who are shapely. Kylie Jenner and Cardi B are currently active on promoting the brand via social networks. Fashion Nova has more than 14 million fans on Instagram and encourages netizens to wear their home clothes and contribute selfies using the #NovaBabes tag. Similar to Los Angeles's make-up brand NYX, these fast-fashion brands, which are only promoted by netizens on social networks, are sweeping the fashion world. The combination of low and medium prices using such marketing methods seems to be more in line with the favor of young consumers today.

The hot search list of Google fashion brands in 2018 is as follows:
1.Fashion Nova
2.Louis Vuitton
6.Alexander McQueen
7.Dolce & Gabbana