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Global | evian® Appoints Off-White Virgil Abloh as Creative Advisor

Dec 13, 2018.Xueqing DingTokyo, JP
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evian® official Instagram / evian® official Instagram

Receiving tremendous success Off-White founder Virgil Abloh, named Louis Vuitton's menswear creative director this year, is now also the creative consultant for French mineral water company, Evian®. According to Evian's official Instagram, Virgil Abloh was appointed by Evian for “CREATIVE ADVISOR” SUSTAINABLE INNOVATION DESIGN. At first glance, Virgil Abloh seems to not dabble much in collaborations, but in fact, Virgil Abloh is a person of many - a graduate of the Department of Civil Engineering, an artist, a designer and many others. Brands that have done collabs with him include RIMOWA, Ikea and Moët&Chandon, etc. each time becoming headline news.

For this collaboration Virgil Abloh states, “evian® is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of evolution, paving a better future for generations.” It’s reported that Virgil Abloh and Evian’s first “limited edition design” details will be unveiled during fashion week from February to March 2019.