Natural skin care brand Awake opens a directly operated concept shop which will be the brand's first on Mar. 21 at Tokyu Plaza Omotesando Harajuku. Awake is a brand that proposes skincare and makeup powered by the life force from plants.
In this concept shop, we have a wide range of skin care, hair care and makeup items, and at the center of the store, an island table follows the concept of "Studio & Kitchen". In addition, the store offers a smartphone stand for visitors to take pictures for a free skin consultation. In the future, they plan to hold talk events inviting guests who are active in various fields related to beauty.