Ikea and Virgil Abloh rugs were seen for purchase at the Quai d’Austerlitz in Paris. The exclusive pop-up store was available from Sept. 29 until the next day ending at 8 p.m. Though the collaboration has been in the works for over a year, it’s not until 2019 that the “Markerad” collection is set to release. A couple of days before the event, Abloh had given teaser feeds of pixelated image of “Blue,” “Grey,” “Keep Off” and “Still Loading” rugs priced from 79 euros to 229 euros.
For the first Day of the pop up, the rug pieces were presented and mounted for display and on the following day, revealed a mirror, glass cabinet, chair, a “Temporary” clock and brown paper “Sculpture” shopping bags.