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US | Kellogg’s Froot Loops Cereal x AWAYTOMARS Capsule Collection

Aug 31, 2018.Stephanie WuTokyo, JP
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Remember back in the 90s when you wanted your sugary, bright, cereal for breakfast? Kellogg's Froot Loops cereal fans can now show off their love of the cereal from head to toe with the new AWAYTOMARS Froot Loops collection -- ‘Whatever Froots Your Loops’.

Working with U.K. apparel brand AWAYTOMARS, the 10 piece unisex, limited-edition capsule were sparked by the fun spirited, colourful, fruity taste of Froot Loops and everyone's favorite wingman, Toucan Sam. Colour blocks were created to mimic Sam in a inspired bomber jacket while others include spacey sneaker prints, hats, t-shirts, hoodies, and dresses.

Co-created by nearly 700 designers from the AwayToMars’ community, the designs were also created by the help of consumers after Kellogg’s put out a call for design ideas.

The collaboration line launched on August 21st, retailing from $30 to $185 and the entire line is available at AwayToMars’ official site while a limited numbers will be available at Kellogg's NYC until they’re sold out.