Ralph Lauren announced the opening of the 50th anniversary in Central Park, New York on September 5th unveiling China's first official online flagship store. The new official online flagship store, ralphlauren.cn covers two Ralph Lauren luxury brands: the men's Purple Label collection and the Women's Collection. Subsequently, a timeless and elegant Polo collection is also available. Other accessories including shoes, handbags, suitcases and leather goods, such as the classic Ricky Bag, inspired by Ralph Lauren's wife, are also listed. In addition to providing customer-centric and intimate services, the online flagship store provides high-quality enjoyment for the mobile-oriented Chinese high-end consumers, including China’s first social platform, WeChat public, which now has about 1 billion active users per month.
Ralph Lauren is known for his classic luxury style. Since 1967, he has defined the American style with a distinctive and elegant design and established an extraordinary brand spirit with impeccable craftsmanship and meticulous attention to detail. Ralph Lauren hopes to continue to promote its social commerce strategy by launching an official online flagship store and by utilizing the WeChat application, the brand hopes to attract and serve young consumers in China's largest social platform. Realizing that China is now taking mobile digital priority, their system will also accept WeChat payments on the online store and customers can enjoy considerate and efficient customer service through the platform. As part of the high-end online consumer experience, Ralph Lauren Online Shopping also supports online store free returns.