Brand New
  • share with weibo

USA|Reebok's Releases Sports Bra Motion Sense Technology

Aug 14, 2018.Stephanie WuTokyo, JP
  • share with weibo

Reebok unveiled the first of its kind, the Reebok PureMove Bra: a technologically advanced sports bra that uniquely responds and adapts to movement to provide women with control and support.

Reebok's Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution. This fabric technology adapts and responds accordingly to the body's shape, velocity of breast tissue, and both type and force of movement. The end result is a second-skin like design that keeps the user cool and comfortable, moving freely without any distractions.

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes: from XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL aimed to specifically address consumer feedback. Available exclusively on starting August 17th for $60 USD. Followed by worldwide-distribution in key retailers starting August 30th.