Brand New
  • share with weibo

China|TOMMY HILFIGER FALL 2018: TOMMYNOW ICONS Hosting in Shanghai

Sep 13, 2018.Siqi DaiShanghai, CN
  • share with weibo

On September 4th, PVH Group’s subsidiary brand, Tommy Hilfiger has chosen its global spokespersons Lewis Hamilton, Hailey Baldwin, Winnie Harlow, and Maggie Jiang at the TOMMYNOW ICONS event in Shanghai. At the show, Tommy Hilfiger and Lewis Hamilton's TommyXLewis series will debut, along with TOMMY ICONS women's and HILFIGER COLLECTION all appeared on the runway. All clothes shown can be purchased through retail channels in more than 70 countries around the world.

During the event, Tommy Hilfiger teamed up with Lewis Hamilton, the world's first-class champion of the Formula One Championship, to design the TommyXLewis collection using bold colours to interpret the style of sports and street. Each design incorporates Lewis Hamilton's personal preferences, inspired by tattoo designs, luxury street fashion styles and lucky numbers ‘44’. The HILFIGER COLLECTION and TOMMY ICONS capsule range includes casual wear to its brand emblem design, striped style, traditional patterns to boldly break through the boundaries of traditional sportswear design.

More than 1,000 guests were invited to experience this fashion feast, including media, buyers, VIPs, industry influencers and Shanghai consumers. The fashion show started off with famous Chinese actress Jiang Shuying as MC followed by other top models including Hailey Baldwin, Winnie Harlow, Joan Smalls, Lucky Blue Smith, Josephine Skriver, Hannah Ferguson, Abdulaye Niang, Sarah Dahl, Ratner, Callum Stoddart, and Chinese model, Ni Haoran. Front row guests include Tommy's wife, Dee Hilfiger and other notable guests Lewis Hamilton, Nat Kelley, Akane Hotta, Nobuaki Kaneko, Wang Yangming, Jin Taijun, Park Canlie, and Zhang Mingen.