On September 1st, the official SNS of the company created hash tag, "#FLOWFUSHI the last winter". The company states, "FLOWFUSHI that started with only two people who were totally inexperienced seven years ago, is supported by you fans who used FLOWFUSHI that has traveling around the world, touching people of many races, sex, and age. We felt that our aim to LIBERATE BEAUTY couldn’t be realized, so in 2018, we decided that FLOWFUSHI is putting a closure in its seven year history in order to create our aim of a LIBERATE BEAUTY to a worldwide audience. We are truly thankful the support and appreciation for seven years."
FLOWFUSHI Official Instagram
FLOWFUSHI Official Twitter
In announcing its brand termination, Omotesando Hills has hung large banners of its closure until September 7th. It’s future developments haven’t been made clear and there hasn’t been any announcements have to remove all associated products from stores.
FLOWFUSHI which began in 2011, has an increasing number of fans mainly in their twenties. Their with unique products, stylish designs and affordable prices such as "MOTE MASCARA" has garnered much attention. Last year, "LIP 38 ° C Lip Treatment" gained tremendous support, achieving a cosmic award ranking at 41 among the best cosmetics.
With the sudden brand termination, SNS followers commented saying they were “at a loss” or “ Mascara and eyeliner from FLOWFUSHI is irreplaceable”. However, on September 4th, the company replied on SNS, "It’s the end, but it’s also a fresh start for our 2019’s year of BEAUTY." Which points to the suggestion of the company’s new strategic move next year.