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Japan|Organic Hair Care Styling Brand “mm” Launches New Products

Mar 27, 2019.Stephanie WuTokyo, JP
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From Left to Right: Cream Butter, Treatment Foam, Wax Foam, Wax

Last year in November, botanical hair care styling brand,"mm (millimeter)" created by female hairdressers from popular Tokyo salons: Un ami, GARDEN, MINX, and Cocoon debuted releasing three products. This time, for their second round, they’ll be releasing an additional four products: cream butter, wax, treatment foam, and wax foam giving textured hair to replicate an effortless and tamed nuanced look.

For the lineup, product “cream butter” has a unprecedented fluffy texture that can also tame flyaways, while "wax" formula gives more definition and is also in a convenient tube stick. The “treatment foam” is a leave-in that gives a smooth and airy texture. Last but not least, “wax foam” gives definition and hold on curly hair. Since the products are almost all natural, they can also be used on the body as a moisturizer. All items are salon exclusives sold in Japan and are available April 17.