London pop-up began on July 13th, Eminem attended the event and not before long, a queue had formed outside the store.
Photo by David M. Benett/Dave Benett/Getty Images for Rag & Bone
The rapper’s offerings includes three different styles of Tees − Kamikaze, Success, and Graffiti that draws lyrical inspirations from his career. His Icon Hoodie comes in three colourways of black, ivory, and army green featuring an anvil emblem and coded numbers representing his hometown area code in Detroit. A handful of the products are for a limited time available for purchase on the Rag & Bone website.
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