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Global|Rag & Bone x Eminem, China’s Blowout Rap Scene Fashion

Jul 25, 2018.Siqi DaiLondon, UK
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Slim Shady coming out with his merch! World renowned rap legend, Eminem has teamed up with New York fashion label Rag & Bone on a limited-edition capsule collection.

London pop-up began on July 13th, Eminem attended the event and not before long, a queue had formed outside the store.

Photo by David M. Benett/Dave Benett/Getty Images for Rag & Bone

The rapper’s offerings includes three different styles of Tees − Kamikaze, Success, and Graffiti that draws lyrical inspirations from his career. His Icon Hoodie comes in three colourways of black, ivory, and army green featuring an anvil emblem and coded numbers representing his hometown area code in Detroit. A handful of the products are for a limited time available for purchase on the Rag & Bone website.

  • Siqi Dai

    Writer and Editor at SEVENTIE TWO

    Last year, after the internet started the broadcasting of TV show, "Rap of China", the hip-hop and rap scene had attracted an unviable attention towards not only music, but the singers' style coordination. Street brands have now gained a reputation in China embracing street style influences from America. Currently broadcasting the second season is under a new name, "China New Rap".