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Tarte Revives Skincare Sister Brand, AWAKE

Jun 29, 2018.Stephanie WuTokyo, JP
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Tarte cosmetics is reviving its sister brand, Awake, a cruelty-free collection inspired by Japanese skincare that works in a New York minute. Believe it or not, Awake was around since 1995 and is now completely upgraded it’s all-natural skin-care product.

The tagline, “beauty sleep in a bottle” combines Tarte’s deep knowledge of high-performance naturals™ with the Japanese tradition of incredible formulas to create a perfect skincare hybrid. The new Awake, launched 3 days ago, is effective, approachable, and affordable (all priced under $40)—the perfect complement for skincare lovers with busy lives who are short on time, but won't compromise quality. Products consists of three serum “shots” as they give your skin that needed boost for a well-rested nights sleep. In Japan, there’s a wide range that includes basic skincare products such as toners, cleansers, however other products released in America so far include the beige eyeliner that makes sleepy eyes look bright, nurturing vitamin-infused lipstick, shimmering serum, radiance moisturizer, pore tightening concentrate, and a pot of hydrating mask.