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Japan|「Champion」Enters ESports Market for the First Time

Nov 29, 2018.Ichiro KumegawaTokyo, JP
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ESports (aka Electronic Sports) video gaming competition played in front of an arena of audiences is hitting a rapid growth spurt as a proper “sports”. The uniforms worn by the athletes are handled by HANESBrands umbrella, Champion apparels who are also appealing to the general public. In order to develop products through professionals, the company signed a contract this year at the end of October with Team Grapht, a company that closely works with athletes and creators to give undivided attention in its products. HANESBrands will be the first major sportswear company to provide uniforms for ESports and will be available to the public starting next year in February.