Photos of WEIBO users born in 1998:
What is the origin of this phenomenon? The majority of consumers in China purchase high end cosmetics because they believe that high priced goods won’t betray their expectations and it also saves them time from choosing amongst a wide variety. In the case of teenage students who are not yet economically independent, many Chinese parents believe that when they provide for their children the best of everything, their lives become more enriched and in general, the idea that all children must be given the ‘best of everything conscience’ has had a big influence. Especially for those born in the ‘one-child policy’ in China (now abolished in 2016) tend to be doted on more than usual.
The high end skin care brand products are mainly aimed at people who have skin troubles in order to change the skin's’ appearance in texture, the diminishing of age spots, anti-aging, and to bring out the best conditions. For young people who are not confronted with these problems, it’s hard to believe that there’s any effect. There’s skepticism and one WEIBO user says,
"At first I bought by looking at internet reviews and referrals from sales staffs. I don’t know what I should use for my skin alone and I’m sure young people my age also don’t have the proper knowledge.”
Which begs the question: what kind of message, education, and correspondence should be addressed when children are still growing in elementary and junior high schools who’re using high quality skin care?