"Tik Tok" started its service in September 2016 which was intensively advertised in China in 2017 to gain awareness. It was successful a while after it started gaining popularity in many countries and regions in Southeast Asia, Europe and the US. Since last November, the company has acquired North American music short video community, "musical.ly". On the official website, Tik Tok has announced that it will collaborate with "musical.ly" from August 1st this year, leaving the name Tik Tok to unify the user experience globally with a new logo and UI to offer more comprehensive video functions than before. Recently, they have achieved 100 million active users per month.
Overseas, Tik Tok is recognized as an entertainment application. In China however, its also used in various industry brands but also used by China's national TV station, CCTV, and state-owned nuclear power company, CNNP and surprisingly, state-owned aircraft government companies such as manufacturer AVIC. Tik Tok is considered as an effective means to deliver a rich short 15-second video that’s easily understood to the younger generation who are so reliant on imagery means.