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Japan | Jewelry Brand "Completedworks" First-Landing in Asia: Interview With Artistic Director at Dover Street Market Ginza

Jan 10, 2019.Stephanie WuTokyo, JP
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Morning at Ginza’s Rose Bakery with a cup of brewed ginger tea, I sat comfortably with Anna Jewsbury, artistic director of Completedworks while fixated on the jewelry pieces laid before me – Gold and silver metal threads that arched, looped and lassoed organically, but purposefully. I gravitated towards a cascaded downward gold earring that hooks onto the ear. It looked as if two golden streams were spilling out from my ear and I haven’t felt the urge to splurge for the longest time.

Ever since Anna and her brother Mark launched Completedworks five years ago, the brand has taken the collective consciousness of humanity into conceptualized wearable creations. Their earlier collection, Pillars, took Verde Antico marbles from quarries that have been used in the Vatican and Westminster Cathedrals. They’ve been approached by magazines Vogue, Interview, Wallpaper*, and Vanity Fair, and has been selected in 2015 by the British Fashion Council’s Rock Vault initiative to showcase and promote Britain’s top innovative, fine jewelry talents. This will be Completedworks first breakthrough in Asia will be available at Dover Street Market Ginza in mid-January.

Artistic Director, Anna Jewsbury

SVT: How did the name, Completedworks come to?

Anna: We aspire in 20 or 30 years to be just like those who have owned their disciplines such as writers, musicians, artisans, etc. where their span of time becomes their success in a complete body of works. In retrospect, it’s where you can look back and see the life and experiences reflected in a lifetime.

SVT: Fine jewelry remains time-consuming and cost-intensive and also, with a background majoring in mathematics and philosophy, why have you chosen jewelry as your medium of expression?

Anna: The wonderful thing about jewelry is the fact that you can pace yourself. It’s something more stable, consistent, less wasteful and more intimate. I feel more people are looking into handmade crafts. With all our collections it’s more physical where we start out by rolling clay, looking at the forms we’re inspired from philosophy, phases in life, history, political movements, and art. Though unintentional in the beginning, it felt like a place that fits all the things that I had in mind. We normally come up with one collection a year and add a few pieces every 6 months.

SVT: Were you particular with where you landed in Asia?

Anna: Everything is globally connected nowadays so we weren’t particular with where we landed but rather, it was more about the stores we thought would work in favor with the aesthetics. I’m so happy to first able to show in Japan. I find people pay more attention to their outfits and looks here, and are little more chic. We’ll be working with Dover Street Market, ISETAN, and soon with Tomorrowland.

SVT: There’s many ways of marketing and runways have become a place of increasing influence for fine jewelry brands. How have you worked to branch out?

Anna: Indeed there is and we’ve also collaborated with fashion brands such as Rosetta Getty for their New York fashion week. In our previous collection, we worked with Ekaterina Bazhenova-Yamasaki who’s an amazing and talented artist. She works with different mediums and lately, in ceramics and we hope to continue our projects in the future. Working with people in different disciplines can influence one another which therefore can bring forward topics of what’s relevant through objects.   

SVT: Can you tell me what you feel has changed when you first started out and if you have any ideas on your next collection?

Anna: So far what has changed for me is the use of dark colors and I feel in our latest look book it's much more colorful and vibrant. Maybe it’s due to the fact that I gave birth (laughs). We’re thinking of doing more collaborations, however were set on revisiting our previous joint project with ceramics.